Research on Live Streaming E-commerce Sales and Intelligent Supervision Strategies Based on the Purchase of Fake Traffic

 Hu Xiaojun, Wu Jiayi, Yang Bohan, Ao Yucheng, Yu Niannian

 Jiangxi University of Finance and Economics

Abstract：

This paper examines the strategic interactions and market equilibrium among platforms, merchants, and streamers in the context of streamers purchasing fake traffic. Drawing on information economics and game theory, it develops a multi-stage Stackelberg game model incorporating merchants' two-stage pricing strategies. The study derives equilibrium solutions and clarifies the mechanisms through which fake traffic exerts its effects.

Key Words：

live streaming e-commerce; fake traffic purchase behavior; two-stage pricing strategy; intelligent supervision