Siyuan Lai, Qiuyu Zhang

（College of Art and Design, Zhejiang University of Technology）

Abstract：

In today's packaging design, many illustration languages are applied based on the packaging content and attribute requirements of the product. The information conveyed by these illustrations can make the packaging of the product more personalized and contemporary, thereby bringing the product closer to consumers. Illustration in packaging design is not just about introducing products through graphic language, but more importantly, conveying emotional information. By utilizing the uniqueness of illustration art, the product story can be told well, emotional information can be conveyed, product attributes can be highlighted, and consumers can understand and recognize the product. Designers need to grasp the accuracy and artistic expression of illustrations when designing packaging. The rich imagination and beautiful symbolism of illustration art can easily resonate with consumers in packaging design, thereby promoting the sales of commercial products.

Key Words：

packaging design; illustration art; diversification; accuracy; uniqueness