Yongjin Zhu, Xuan Wang

(School of Philosophy, Guizhou University)

Abstract：

In the context of the era of intelligent media, mobile reading has become one of the mainstream reading methods, and the new reading norm and context have given rise to new reading experience models. Starting from the new experience of mobile reading, the author analyzes the thinking patterns and emotional interactions of interactive illustration design at the formal, content, and behavioral levels that match it. The dynamic design narrative style of interactive illustrations with multiple modalities and the use of metaphors and metonymy under spatial orientation make mobile reading easier to achieve sensory and behavioral user experience goals, promoting continuous optimization and upgrading of the mobile reading experience.

Key Words：

mobile reading experience; interactive illustration design; emotional interaction; user experience