Jiancheng Tang, Zhiming Zhang

(Chongqing Enterprise Management School)

Abstract：

With the booming development of the global tourism industry, the demands of tourists are becoming increasingly diversified and personalized. As an indispensable part of the tourism experience, the importance of food is becoming increasingly prominent. Traditionally, food tourism is often seen as a simple dining consumption activity. However, in recent years, with the rise of new tourism models such as "slow tourism" and "cultural experience tourism", the connotation and extension of food tourism have been greatly enriched and expanded. Among them, landmark cuisine, as a representative of specific regional culture, has become one of the key factors attracting tourists with its unique production techniques, profound cultural heritage, and wide social recognition. Landmark cuisine not only carries the historical memory and cultural traditions of the place, but also serves as an important carrier of local characteristics and brand image. Tourists can not only satisfy their taste buds by tasting landmark cuisine, but also deeply experience the local lifestyle, customs, and cultural essence. Therefore, food tourism based on landmark cuisine consumption is not only a consumption behavior, but also a deep cultural experience and emotional resonance. This article proposes a new concept of modern food tourism with landmark cuisine as the core tourism resource and consumer product.

Key Words：

food tourism; landmark cuisine; food tourism destinations; regional cuisine