Jinqian Chen, Yuanyuan Shi

(Chongqing Enterprise Management School)

Abstract：

With the rapid development of globalization and informatization, the tourism industry has become one of the most dynamic and promising industries worldwide. As a bridge connecting tourists and tourism resources, tour guides bear multiple responsibilities such as spreading culture, guiding tours, and answering questions. Their professional abilities and service levels play a crucial role in the overall image and development quality of the tourism industry. As an important tool for tour guide work, tour guide lyrics are an important means for tour guides to convey information to tourists, showcase the charm of scenic spots, and guide tourist emotions. Therefore, for students majoring in tourism management in vocational colleges, mastering solid skills in writing tour guides is not only a basic requirement for personal professional skills, but also a key factor in adapting to industry demands and enhancing employment competitiveness. However, there are still problems in the teaching of tour guide writing in some vocational tourism management majors, such as insufficient attention, single teaching methods, and insufficient practical training, resulting in uneven levels of student tour guide writing skills and difficulty in meeting the demand for high-quality tour guide talents in the tourism market. Based on this, this article deeply analyzes the importance of training students in tour guide writing for vocational tourism management majors, aiming to attract widespread attention from educators and students, promote teaching reform and innovation, cultivate more tourism management professionals with excellent tour guide writing abilities, and contribute to the sustainable and healthy development of the tourism industry.

Key Words：

vocational education; tourism management major; tour guide's speech