Hongxia Gao, Yangchen Chen

(Kunming University of Science and Technology)

Abstract：

This article abstracts and reflects on the theoretical model of food tourism activities developed around the needs of tourists, and conducts in-depth research on Chengdu as a food tourism destination. Research has found that in order to enhance tourists' understanding of the destination's image through their own efforts, food tourism destinations need to pay more attention to optimizing the "ways in which society allows tourists to observe the destination" in order to ensure that tourists have an excellent food and lifestyle experience in a different place. The construction of Chengdu's food tourism destination is partly due to its strong food resources and cultural foundation; On the other hand, it is also the innovative strategy and international development perspective of the government and market forces relying on branding, industrialization, and strong experience, deeply reconstructing the symbolic meaning of Chengdu's food culture, activating the silent food social resources, and ensuring the effective development of the "local food lifestyle".

Key Words：

food tourism; gourmet tourists; food resources; food organization