Jinrui Jiang, Huiqin Huang
(Tianjin Normal University)
Abstract:
In the context of the information age, the teaching of Business English audio, video, and speaking must reflect the diversity of communication technologies and language and culture. Under the guidance of the theory of diversified reading and writing, business English audio-visual and oral teaching can solve the problem of traditional teaching mode only focusing on listening and speaking skills training. The teaching mode, which takes situational practice, clear guidance, critical framing, and transformational practice as elements, can cultivate students' diversified reading and writing abilities and multicultural awareness, and help students better cope with and solve problems in real business practice.
Key Words:
diverse reading and writing abilities; business English; instructional design