Zixuan Xu 

Zibo Vocational Institute

Abstract：

Under the background of the continuous deepening of the "Mass Entrepreneurship and Innovation" policy and higher education reform, industry-education integration has become an important path for promoting the high-quality development of innovation and entrepreneurship education in universities. Based on the era background of industry-education integration, this paper explores the connotation and construction logic of the university innovation and entrepreneurship ecosystem, analyzes the existing problems in the ecosystem construction in current universities, and proposes optimization strategies focusing on collaborative mechanisms, resource integration, and institutional guarantees. The aim is to provide reference for improving the quality of innovation and entrepreneurship education in universities and promoting the alignment of talent training with the needs of economic and social development.

Key Words：

industry-education integration; universities; innovation and entrepreneurship; ecosystem; construction strategy