Abstract：

With the development of society in the new era, vocational education has occupied an important position in China’s education system. As a core part of talent cultivation in vocational colleges, moral education for students plays an irreplaceable role in improving students' comprehensive qualities and promoting their healthy growth. However, traditional moral education models face numerous challenges and urgently require innovative mechanisms to meet the demands of the new era. Based on literature review and theoretical analysis, combined with the current status of moral education in vocational colleges, this paper explores the innovation mechanisms for student moral education under the new era background. It proposes an innovation path centered on value guidance, enriched content, diversified methods, and scientific evaluation, aiming to provide theoretical references and practical guidance for moral education reform in vocational colleges.

Key Words：

vocational colleges; moral education; innovation mechanism; new era; student development