Zhenying Liu

Guangzhou Institute of Science and Technology

Abstract：

Based on the Kano model and structural equation modeling, and combined with a questionnaire survey (n=442), this article systematically analyzes the relationships among cultural supply, cultural cognition, and cultural confidence, and introduces the collaborative mechanism as a moderating variable. The research finds that local cultural supply has a significant impact on cultural cognition, and cultural cognition plays a full mediating role between local cultural supply and cultural confidence. The collaborative mechanism plays a positive moderating role between local cultural supply and cultural confidence. Different types of local cultural supply show differences in educational effectiveness, and the attractive-type supply has a significant marginal amplification effect. The research results suggest that universities should focus on optimizing the cultural content structure, establishing a school-local collaborative platform, and introducing a participatory cultural evaluation mechanism to continuously reform the "Three-Complete Education" approach.

Key Words：

three-full education; local cultural supply; cultural cognition; cultural confidence;collaborative mechanism