Wancheng Ling

University of Glasgow

Abstract：

With the vigorous development of the digital economy, cross-border e-commerce has emerged as a new model for global trade, providing China's small and medium-sized enterprises with a broad channel to access international markets directly. However, while generating orders and growth, this model also exposes businesses to heightened volatility in global financial markets, with exchange rate risk being particularly pronounced. Consequently, within the complex, high-frequency, and small-ticket retail-dominated landscape of cross-border e-commerce, traditional exchange rate risk management approaches have demonstrated significant inadequacies, necessitating the urgent development of systematic optimisation strategies. Against this backdrop, researching optimised exchange rate risk management strategies for SMEs within the new cross-border e-commerce landscape not only assists SMEs in stabilising operations and safeguarding profits but also holds significant importance for consolidating the foundations of China's cross-border e-commerce industry and enhancing the international competitiveness of SMEs, thereby providing valuable reference for relevant policy formulation.

Key Words：

cross-border e-commerce; small and medium-sized enterprises; exchange rate risk