Wang Wenting

Xi'an University of Finance and Economics Xingzhi College

Abstract：

The protection and inheritance of intangible cultural heritage have become the focus of academic research. Qinqiang, as a national intangible cultural heritage, faces difficulties such as shallow audience awareness, disconnection in dissemination methods and lack of interaction in the new media era. This paper takes Shaanxi Qin Opera as the research object, focuses on the animation image communication carrier, and explores the breakthrough strategy: by delving deeply into the cultural connotation of Qin Opera and anchoring the audience's needs, relying on technologies such as AIGC, VR, AR to build immersive communication scenarios, and promoting cross-cultural communication with "local core + international expression". The research aims to provide innovative communication paths for Qinqiang Opera and similar intangible cultural heritage projects, and to facilitate the dynamic inheritance of intangible cultural heritage.

Key Words：

animated images; intangible cultural heritage; Qin Opera