Fu Jiaqing

ANHUI UNIVERSITY OF FINANCE & ECONOMICS

Abstract：

The rapid development of digital technology has profoundly transformed the dissemination landscape of the art world. This study focuses on the applications of technologies such as blockchain, artificial intelligence, and the metaverse in the art field, analyzing how they break through the traditional temporal and spatial limitations of dissemination, innovate artistic expression forms, and expand the dimensions of audience participation. Through case studies, it is found that while digital technology can effectively enhance the efficiency and reach of art dissemination, it also faces challenges such as ambiguous copyright definition, alienated aesthetic experiences, and diluted cultural values. Based on this, strategies including establishing technological ethical norms, optimizing art dissemination algorithms, and strengthening cultural value guidance are proposed, aiming to provide theoretical support and practical paths for the sustainable development of art dissemination in the digital age.

Key Words：

digital technology; art dissemination; global significance