Yuhuan Zhou, You Xiang

(School of Management, Wuhan University of Light Industry)

Abstract：

Internet finance has a double-edged sword effect on the wealth management business of commercial banks. On the one hand, Internet financial giants accelerated to seize the market share of wealth management business, and impacted the traditional profit model of commercial banks with a low rate strategy. On the other hand, Internet finance is conducive to commercial banks to develop new models of wealth management and customer acquisition, and optimize the wealth management business model. This paper focuses on analyzing the wealth management business model of typical Internet financial giants, and proposes countermeasures for commercial banks to develop wealth management business in the context of Internet finance based on three new dimensions: channel, platform, and business model.

Key Words：

internet finance; commercial bank; wealth management