Jinping Cao, Xue Jin

(School of Management, University of Shanghai for Science and Technology)

Abstract：

In the pre digital era when mobile Internet has not yet been popularized, rural tourism destinations have formed a relatively fixed set of rules and traditions in construction strategies. But with the arrival of the mobile internet era, numerous rural tourism destinations, as important potential areas for rural revitalization and industrial support, urgently need to be guided by the construction ideas that conform to the logic of the new era. At present, the lack of integration with the needs of the Internet era has led to unclear construction countermeasures, which has become one of the important reasons for the lack of popularity of rural tourism destinations. Under the opportunities of a new round of policy support and rapid development of new media technology, this study starts with the regularity and characteristics of tourism communication in the mobile internet era. Through a profound understanding and interpretation of the new characteristics of rural tourism development such as "beauty economy, internet celebrity phenomenon, and data dominance", it proposes a rural tourism development strategy of "strengthening the creation of traditional rural landscapes and scenes, trying to construct more new elements of rural industries, and promoting the construction of data collection and management platform based rural smart facilities", which will help promote the development of rural tourism and the revitalization of rural areas in China.

Key Words：

mobile internet; rural tourist destinations; rural revitalization construction strategy