Wenjing Fan, Tao Lin

(School of Economics and Management, Southwest Petroleum University)

Abstract：

This article will briefly discuss the necessity of real estate enterprises to assist in project information management reform under the background of big data. By assisting in project information management reform, the core competitiveness and market competitiveness of real estate enterprises can be improved. Based on the discussion of the current situation and demand for information management reform of big data assisted projects in real estate enterprises, this paper proposes a path for information management reform in real estate enterprises, aiming to promote their optimization and upgrading development in the new era of social background.

Key Words：

real estate enterprises; market competitiveness; information management; reform path