Xiaocan Chang, Xiaofei Yu

(School of Design Art and Media, Nanjing University of Science and Technology)

Abstract：

Since the 21st century, the development of digital media has brought about a qualitative and quantitative change in information dissemination, and people have to face massive amounts of information every day. How to attract people's attention in massive amounts of information is an important goal pursued by visual communication design. The principle of Occam's Razor provides a train of thought and reference for visual communication design in the context of the big data era.

Key Words：

big data era; visual communication design; the principle of occam's razor