Ning Ning Li, Yanxin Ma

(Kunming University of Science and Technology)

Abstract：

In the era of new media, the way art works are created has undergone tremendous changes. The development of virtual reality technology (VR) has brought about changes in the creation of immersive art works. The way audiences perceive immersive art has broken through limitations, and the status of both parties has been exchanged and gradually integrated. The audience's autonomy and status have been enhanced. The changes in immersive art works have led to the formation of new aesthetic demands, not only pushing aesthetics to a new stage, but also impacting traditional art aesthetics. In the new media era, the rapid development of the Internet, the Internet of Things, artificial intelligence and other technologies has led to a huge change in the way art works are created. This is especially true for immersive art works presented based on iterative digital technology. In the process of art communication, the audience is often at the end of the communication chain, but with the development of immersive art in the new media era, the role of the audience in the process of art communication has also changed.

Key Words：

new media; immersive; artistic works