Qianqian Sun, Junming Luo

(Chongqing Enterprise Management School)

Abstract：

Online literature has created a kind of "newcomer" who is self interested, shrewd, low-key, and self protective, while also being goal oriented and tireless fighters. But it cannot be simply characterized or denied by "anti moral transformation", and should be examined in the context of social and cultural transformation and moral environment changes since modern times to examine the moral space and moral tension involved. Although the narrative ethics of online literature deconstructs traditional morality, it has its own bottom line, persistence, and pursuit. This is a narrative that balances ethics and interests based on the cognition of "rational economic agents", and it is also an exploration of establishing a credible and feasible "moral sense". Therefore, there is a certain positive significance in it. The moral expression of online literature should certainly be guided, but the guidance work should be based on respecting the narrative ethics of online literature itself, and thinking about ways to transform and enhance it through more tolerance and understanding.

Key Words：

online literature; narrative ethics; positive energy; mainstream