Xiuqin Chen, Pingping Zhao

(Kunming University of Science and Technology)

Abstract：

As a treasure trove of Chinese culture, the Palace Museum possesses rich historical and cultural heritage. In recent years, the Palace Museum has actively responded to the call for national cultural innovation and development, relying on its profound cultural heritage to launch a series of unique cultural and creative products. These products not only showcase the cultural charm of the Forbidden City, but also use modern design techniques and marketing strategies to bring traditional culture into people's lives in a more vibrant and fashionable way. From the perspective of cultural aesthetics, the success of the cultural and creative products of the Forbidden City lies not only in their exquisite appearance and practical functions, but also in the cultural connotations and aesthetic concepts behind them. Therefore, conducting a cultural and aesthetic analysis of the cultural and creative products of the Forbidden City is of great significance for a deeper understanding of their cultural value and promoting the development of cultural and creative industries. This article will conduct an in-depth analysis of the cultural and creative products of the Palace Museum from the perspective of cultural aesthetics. Through the exploration of the design concept, cultural connotation, aesthetic value, and market influence of the cultural and creative products of the Forbidden City, its important role in inheriting and promoting excellent traditional Chinese culture and enhancing cultural soft power has been revealed.

Key Words：

cultural aesthetics; the palace museum cultural and creative products