Wenli Yang, Guilan Hu

(Institute of Science and Technology Information, Shandong Academy of Agricultural Sciences)

Abstract：

In the context of the implementation of the rural revitalization strategy, rural tourism is flourishing, and farmers have unique advantages in participating in rural tourism entrepreneurship. It is very important to cultivate farmers' entrepreneurial ability. Based on the background of rural revitalization, this paper takes farmers' rural tourism entrepreneurship as the starting point and deeply explores the models and paths for farmers to engage in rural tourism entrepreneurship.

Key Words：

rural tourism; tourism entrepreneurship; farmer; route