Liao Yong'an1, Wang Heping2*
1.General education Center, Guangdong Technology College; 2.Marxism School, Guangdong Technology College
Abstract：
Traditional Marxist education relies on the chain "painful experience—critical consciousness—collective action", premised on the subject's ability to feel alienation as bodily pain. In the AI era, algorithmic recommendation, platform economies, and self-optimization technologies transform alienation into "pleasurable reification" and "voluntary self-governance." When exploitation feels like growth and surveillance like understanding, alienation becomes imperceptible. This confronts critical pedagogy with an ontological predicament. This paper argues Marxist education must shift from "summoning experience" to "reconstructing experience." Integrating Marx, Lukács, and Freire with Foucault, Han Byung-Chul, and Stiegler, it analyzes how technology reshapes experience production. Through intertextual analysis of the novel The House, it reveals concealed alienation's mechanisms and designs strategies to create moments of "something being off", guarding the spark for critical consciousness.
Key Words：
alienated experience; Marxist education; AI era
