Mao Shujing, Zhou Chun, Li Wenting

Sichuan Preschool Educators College

Abstract：

Elderly wedding celebrations are an extension of the wedding industry to full life cycle services and a strategic fulcrum for addressing population aging and invigorating the silver economy. The core value of their reshaping of intergenerational relations through emotional consumption, and using the function of "family cohesion" to counteract the social concern caused by the younger generation's low confidence in marriage. Future development needs to pay close attention to the following three main lines: "precise stratification", "industrial synergy" and "policy innovation". For the young-old, cultural and tourism and digital experience products should be developed; For the middle-old and elderly, support for family gatherings and policy guarantees should be provided. Wedding celebrations need to be fully integrated with elderly care, culture and tourism, the digital economy, etc., forming an industrial closed loop of "services-products-derivative value"; and policy innovation should be used as the fulcrum to build a sustainable market ecosystem. With the consumption potential of the young-old being further unleashed and the service guarantees for the middle-old and the oldest-old being progressively improved, industries and markets related to elderly wedding celebration commemorative activities are expected to develop into a new blue ocean of the silver economy and inject new impetus into the high-quality development of the economy.

Key Words：

elderly wedding celebration; silver economy; elderly consumption; market prospect