Research on Enhancing the Discourse Power of Marxist Ideology in the Data-Intelligent Era

 Wu Jiaming

Faculty of Chinese Medicine Science Guangxi University of Chinese Medicine

Abstract：

The widespread adoption of data-intelligent technologies including big data, large language models and intelligent algorithm recommendation has reshaped the landscape of information production and ideological communication, bringing profound changes to the generative environment and game patterns of ideological discourse power. The development of discourse power for Marxist ideology has entered a digital-intelligent transformation phase. Data-intelligent technologies create new opportunities for targeted communication, public opinion trend analysis and theoretical expression innovation. Nevertheless, the traffic-driven logic of commercial algorithms gives rise to information cocoons and social-group fragmentation. Online pan-entertainment erodes the sublimity of mainstream theories, while various social ideologies penetrate covertly through digital channels. Conventional working modes can hardly adapt to the complex online public-opinion field. Faced with coexisting opportunities and risks, we must uphold value-oriented technology application. Through algorithm regulation, discourse innovation, collaborative governance and digital literacy cultivation, we can improve the communication efficiency, interpretive power and appeal of Marxist ideology, consolidate social consensus, and build a solid national ideological security barrier in the digital age.

Key Words：

data-intelligent era; Marxist Ideology; discourse power; algorithm governance