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Journals(Abstract)

Research on the Urban Cultural Communication Strategy Based on the Audio Immersive Experience in Digital Cultural Tourism: A Case Study of the Citywalk Audio Immersive Product

Qianwei Hu, Huiyao Yang 

School of Journalism and Communication, Shaanxi Normal University

Abstract:

Immersive audio products are an important component of digital cultural tourism, providing visitors with an immersive audio experience that combines immersion, emotion, and convenience. They condense urban culture into products in the time dimension, bringing visitors into a new audio metaverse on the sound landscape, promoting the development of the audio economy, and realizing a new path for urban cultural dissemination. There is a connection between people and cities, and every one of us in the city will no longer be lonely.


Key Words:

digital cultural tourism; immersive experience; audio economy; urban cultural dissemination


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