Zhuo Wang

Jingdezhen Ceramic University

Abstract：

The purpose of this paper is to use PEST and SWOT research tools to explore in detail Tesla's external situation and internal resources, in order to clarify its advantages in the current automotive market and future growth potential. This article explores the impact of politics, economy, society, and technology on Tesla through PEST analysis; Through SWOT analysis, Tesla's strengths, weaknesses, opportunities were identified. This article not only provides strategic decision-making references for Tesla, but also offers insights for other companies to apply in similar contexts.

Key Words：

PEST analysis; SWOT analysis; enterprise strategic planning; Tesla Inc.; competitive intelligence