Tingfan Zhao

Xi’an FanYi University

Abstract：

In the current wave of digitalization, the implementation and application of the cultural digitalization strategy have provided new paths and favorable conditions for the inheritance and innovative development of the excellent traditional Chinese culture. Based on the practice of inheriting and innovating the excellent traditional Chinese culture under the cultural digitalization strategy, it is necessary to increase investment in resources such as digital museums, development of digital educational resources, digital communication platforms, and innovation in digital cultural industries. Relying on the cultural digitalization strategy, it further provides diversified guarantees for the inheritance and innovation of the excellent traditional Chinese culture. In the promotion process, challenges such as technical bottlenecks, talent shortages, data security, and cultural protection are encountered. In response to these challenges, strategies such as technological innovation and research and development, talent cultivation and introduction, and the construction of data security and cultural protection mechanisms are adopted. By combining the issues of inheriting and innovating the excellent traditional Chinese culture, scientific strategies are formulated to achieve diverse collaboration in inheritance and innovation under the cultural digitalization strategy.

Key Words：

cultural digitalization strategy; excellent traditional Chinese culture; inheritance and innovation; digital technology