Abstract：

In the era of the digital economy, data has emerged as a core strategic resource driving enterprise innovation and development. Its immense commercial value and competitive rights and interests urgently require legal safeguards. As a traditional tool for rights and interests protection, intellectual property law (IP law) possesses unique advantages when addressing the protection of enterprise data rights and interests, yet it also confronts practical challenges. Against this backdrop, exploring data protection pathways from the perspective of IP law has become an urgent necessity. China is piloting the registration of data intellectual property rights, attempting to resolve protection dilemmas by legalizing derived data rights. This study delves into how to bridge the gap between the traditional intellectual property system and the unique characteristics of data, aiming to construct a protection framework that balances investment incentives, market competition, and public interests. Such efforts hold significant theoretical and practical implications for unlocking the potential of data factors and empowering the high-quality development of the digital economy.

Key Words：

Intellectual Property Law; enterprise data rights and interests; legal protection pathways