Huang Minyan

Shanghai University of political science and law

Abstract：

with the continuous progress of information technology, the rise of big data provides a new possibility for the ideological and political course in Colleges and universities, but it also causes a new test. Colleges and universities should make full use of the advantages of "big data environment+", effectively integrate all kinds of new media and platforms, comprehensively realize the connection of internal and external resources, expand the scope of influence, commit to innovation and development, keep pace with the times, effectively improve the pertinence and sense of the times of Ideological and political education, promote the integration of big data and ideological and political education system in Colleges and universities, and build a scientific ideological and political education system in Colleges and universities.

Key Words：

big data era; ideological and political education in colleges and universities; great ideology and politics