Yuan Yuan1, Zou Jichen2*
1.Department of Student Affairs, Nantong Normal College; 2.School of Management, Nantong Normal College
Abstract：
In the context of rural revitalization, agricultural e-commerce is an important way to expand online markets of specialties, increase the income of farmers. As a major agricultural city in Jiangsu Province, Nantong has a good foundation for rural e-commerce, with rich resources such as Rugao longevity food, Haimen goat, Rudong seafood and Tongzhou rice. However, there are still many problems such as weak regional brand, outflow of talents, value deviation and the lack of integration of e-commerce education and ideological and political education. Based on the perspective of ideological and political education, this paper puts forward the local practice path of rural e-commerce and the three-in-one mechanism of value guidance, skills empowerment and industry practice. It is believed that the integration of ideological and political education into the whole process of rural e-commerce value chain can strengthen the integrity of e-commerce, the farmer orientation, the credibility of the brand, the talent rooted in the local area, and the coordination of industrial benefits and educational value.
Key Words：
Ideological and Political Education; agricultural e-commerce; Rural Revitalization; educational mechanism; nantong specialty agriculture
