Research on the Generation Logic and Education Path of College Students' Value Identification Within the Context of Circles' Culture

Wei Jiaxin

Faculty of Chinese Medicine Science Guangxi University of Chinese Medicine

Abstract：

The network circle culture driven by algorithms has deeply reshaped the interaction patterns and value construction methods of college students, becoming an important cultural domain that universities must respond to in the new era of education. In the context of circle culture, the value identification of college students follows a four-step progressive generation logic: triggered by interest resonance and emotional activation, anchored by the internalization of circle affiliation, promoted by the practice of circle discourse, and facilitated by the solidification of collective rituals. At the same time, fragmented value cognition caused by circle barriers, value orientation deviation resulting from the emergence of subcultures, weakened community identity caused by identity segregation, and the decline in value leadership effectiveness due to the detachment of educational discourse, collectively constitute structural obstacles to the deep integration of mainstream values. Universities need to follow the inherent laws of circle identification, and exert efforts in five dimensions: cross-circle value negotiation, translation of mainstream value discourse, emotional cultivation of interest communities, construction of a composite identity ecosystem, and solidification of circle practice behaviors, to promote the deep transformation of mainstream values from "entry into the circle" to "entry into the heart".

Key Words：

circles of culture; college students; value identification; education pathwa