Hongyang Li, Hongchao Zhou

(Heze University)

Abstract：

With the deepening promotion of the concept of holistic tourism, rural tourism, as an important component of the tourism industry, is facing unprecedented development opportunities. Global tourism emphasizes the comprehensiveness and systematicity of tourism development, focuses on the integration and sharing of regional tourism resources, and provides new ideas for the transformation and upgrading of rural tourism. Leisure agriculture, as an important branch of rural tourism, has become an important factor in attracting tourists with its unique pastoral scenery, rich agricultural experiences, and profound cultural heritage. Therefore, exploring the development path of leisure agriculture and rural tourism from the perspective of holistic tourism is of great significance for promoting rural economic development and achieving rural revitalization. In this regard, relevant personnel should first have a detailed understanding of the development of the existing leisure agriculture and rural tourism industries, and then fully grasp the development requirements and trends of comprehensive tourism. Purposefully integrate various tourism resources such as local life, folk customs, cuisine, and beautiful scenery in this region.

Key Words：

comprehensive tourism; leisure agriculture; rural tourism