AIGC-driven Gansu Red Culture "Going Global"——A Study on Multilingual Digital Narrative and Communication Effects

Zhang Wenyan

Lanzhou Institute of Technology

Abstract：

The rapid development of Artificial Intelligence Generated Content (AIGC) technology has opened new pathways for international cultural communication. This study focuses on Gansu’s red culture and explores the application mechanisms and effect evaluation of AIGC technology in constructing multilingual digital narratives and cross-cultural communication. Based on an interdisciplinary theoretical framework integrating communication studies, narratology, and computational communication, this research establishes a complete research paradigm of  “AIGC empowerment - multilingual generation - cross-cultural communication- effectevaluation.” Through technological innovation and empirical analysis, this study aims to provide theoretical support and practical pathways for the international communication of local red culture, promoting the in-depth implementation of the “Chinese culture going global” strategy.

Key Words：

Artificial Intelligence generated content; red culture; multilingual narrative; cross-cultural communication; digital humanities