Wei Guo

School of Foreign Studies, Liaoning University of International Business and Economics

Abstract：

This paper focuses on how to use artificial intelligence to enhance the international communication power of Chinese traditional culture. By analyzing the role of artificial intelligence in the international communication of traditional culture, it expounds on its advantages in content production, communication media, audience targeting, and other aspects. At the same time, it deeply explores the current problems faced by the international communication of Chinese traditional culture, such as homogenization of communication content, limited communication channels, and insufficient audience targeting. Based on this, it proposes methods and paths to enhance international communication power by means of artificial intelligence to achieve content innovation, expand communication channels, and accurately target audiences, aiming to provide theoretical support and practical guidance for Chinese traditional culture to better go global.

Key Words：

Artificial Intelligence; Chinese traditional culture; international communication power