Jiamin Chang

Wuhan College of Arts and Sciences

Abstract：

Michael Porter's diamond model mainly analyses why a certain industry in a country has strong international competitiveness from several aspects such as demand conditions, production factors, the performance of related industries, enterprise strategies, and the structure and performance of competitors. This article uses the diamond model to analyse how China's air conditioning manufacturing industry has gained a competitive edge in the international market.

Key Words：

Porter's diamond model; competitive advantage; Midea