Yiyun Tan

Anhui University of Finance and Economics

Abstract：

The issue concerning agriculture, rural areas, and farmers is the top priority in the work of the entire Party. The rural revitalization strategy holds overarching significance for the comprehensive construction of a modern socialist country. To consolidate the achievements of poverty alleviation, the government encourages farmers to make high-quality use of their own courtyard spaces to develop the courtyard economy. Under the sweeping influence of the digital age, the digital economy has become the core driving force for economic and social development. Meanwhile, the comprehensive advancement of the rural revitalization strategy brings new opportunities for innovative rural economic development. As a business model that deeply integrates farmers' courtyard resources with modern industries, "Courtyard Economy +" attempts to break through the limitations of traditional agriculture by leveraging digital technologies. It aims to achieve integration of production, processing, and sales, and broaden channels for increasing farmers' incomes. However, at present, the penetration of digital technologies in "Courtyard Economy +" is still insufficient. There are issues such as shallow application levels and narrow coverage. Moreover, the business model faces numerous challenges in terms of market alignment, standard setting, and ecological balance, which restrict its further development. Against this backdrop, conducting research on the business model issues of "Courtyard Economy +" in the digital age holds significant theoretical value and practical importance.

Key Words：

digital age; courtyard economy; business model; path analysis