Duan Yuanzhen, Zhao Yueai

School of Marxism, Yantai University of Science and Technology

Abstract：

Based on the 2023 China General Social Survey (CSS) data, this study takes 2,246 young people aged 18 to 40 as the research object, and constructs a mediating effect model to test the mediating role of environmental attitude by using descriptive statistics, correlation analysis and Wen Zhonglin's stepwise regression method. The results show that: higher education background (accounting for 48.1%) has a significant positive predictive effect on pro-environmental behavior (M=1.37, SD=1.25) (B=0.112, p<0.05), and a significant negative predictive effect on environmental attitude (M=2.10, SD=0.59) (B=-0.062, p<0.05); environmental attitude is strongly positively correlated with pro-environmental behavior (r=0.567, p<0.01) and plays a partial mediating role between them (mediating effect value=-0.075). This study breaks the traditional cognition and enriches the research perspective on the relationship between education and pro-environmental behavior.

Key Words：

higher education background; young people; pro-environmental behavior; environmental attitude; mediating effect