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Journals
Journal of Economic Research
（Chinese Library Classification Number:F）
ISSN:3007-7990; EISSN:3007-8008
Publication frequency: Bimonthly
Publisher：NEM Publishing
Tel：010-69313991
Email:jjyjxkbjb@163.com
Editor in chief：Jiaqing Hao; Shaanxi Normal University
Associate editors in chief：Wang Li
Editorial board：Jacob Wilson, Ming Luo, Baiyi Hou, Rong Yu, Mingjie Chen, Zirong Fu, Huijun Wang, Junjia Lu
An Analysis and Investigation of the Factors Influencing the Operational Performance of PPP Projects
Linna Wu
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.001
Marketing Strategy in Malaysia: A Social-cultural Perspective
Yanjie Yong
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.002
The Impact of Beautiful Marketing on Emotional Value: Mediated by Brand Image and Moderated by Quality of Service
Zhihao Li
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.003
Policy Support, Organizational Ambidextrous Innovation, and the Growth of New Domestic Brands: Building a Theoretical Framework Based on Enterprise Life Cycle
Mengyu Min
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.004
Conflicts and Integration Strategies of Time Perceptions in Sino-Japanese Intercultural Communication: An Empirical Study from the Perspective of Business Communication
Yuting Lei
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.005
Research on the Impact of Ex-ante/Ex-post Discounts on Consumption Evaluation
Wenxue Shang
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.006
Research on the Modernization of Government Governance Capacity in the Context of Big Data
DAO THI MY DUYEN, BUI THI XUAN MAI
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.007
Opportunities and Challenges for Manufacturing Employees in the Era of Artificial Intelligence
Tingting Hu
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.008
Research on the Optimization of Enterprise Accounting Process Supported by Informatization
Danting Zhang
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.009
Research on the Marketing Strategies of AI Virtual Anchors in Live-streaming E-commerce
Yan Song
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.010
Comparative Analysis and Optimisation Strategies for Machine Learning Algorithms in Macroeconomic Forecasting
Cheung Po Yee
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.011
The Impact of Digital Human Resource Management on Organizational Performance
Yiwei Ye
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.012
The Internal Mechanism, Practical Difficulties, and Proper Paths for the Digital Economy to Empower High-quality Development of the Rural Economy
Shuyun Hou
DOI: DOI: 10.12462/JER.issn3007-7990.2025.03.013